Fundraising calendars are a powerful tool that your charity can use to raise money and create awareness for your cause. You can create the contents of the calendar yourselves, featuring images and information related to your mission or the community you serve. They can be sold to your supporters and donors, with the proceeds going directly to your charity.
Fundraising calendars serve a dual purpose. Firstly, they provide a practical function as a calendar, helping supporters stay organised and keep track of important dates. This means that the calendar will be a constant presence in their everyday lives, ensuring that your charity’s message and cause remain at the forefront of their minds.
Secondly, fundraising calendars serve as a promotional tool for your charity. The images and information included in the calendar can help to tell your charity’s story, highlighting the impact you are making and the people or causes you are helping. This visual representation can be a powerful way to engage supporters and attract new donors, as it provides a tangible reminder of the work being done.
By using fundraising calendars, you can reach a wide audience and raise significant funds. The calendars can be sold through various channels such as online platforms, at events, or through local businesses and retailers. Additionally, they can be personalised or customised, allowing supporters to feel a sense of ownership and connection to the cause.
Creating and implementing a successful fundraising calendar can be a rewarding and impactful endeavour for your charity. Here are some steps to guide you through the process:
1. Define your goal: Start by clarifying your objective for the fundraising calendar. Is it to raise a specific amount of funds? Promote a particular cause? By identifying your goal, you can tailor the calendar to effectively communicate your message and resonate with your audience.
2. Set a pricing strategy: Determine a price point that is reasonable and aligns with the value your supporters will perceive. Consider offering different package options, such as a single calendar or a bundle of multiple calendars, to cater to different preferences and budgets.
3. Establish distribution channels: Explore various distribution channels, such as your charity’s website, social media platforms, local businesses, and events, to sell your fundraising calendars. Leverage your existing network and reach out to supporters, volunteers, and local communities to help promote and distribute the calendars.
4. Launch a marketing campaign: Develop a comprehensive marketing plan to create awareness about your fundraising calendar. Utilise social media, email newsletters, press releases, and influencers to generate buzz. Share compelling stories, behind-the-scenes content, and sneak peeks to build anticipation and encourage pre-orders.
Contact us to start your own fundraising calendar.
